{"id":40322,"date":"2022-08-30T16:17:10","date_gmt":"2022-08-30T16:17:10","guid":{"rendered":"https:\/\/www.creativeaustria.at\/?p=40322"},"modified":"2022-08-30T16:17:12","modified_gmt":"2022-08-30T16:17:12","slug":"verhullung-und-verheisung-immobilienwerbung-im-offentlichen-raum-hda-haus-der-architektur-graz","status":"publish","type":"post","link":"https:\/\/www.creativeaustria.at\/en\/2022\/08\/30\/verhullung-und-verheisung-immobilienwerbung-im-offentlichen-raum-hda-haus-der-architektur-graz\/","title":{"rendered":"Verh\u00fcllung und Verhei\u00dfung. Immobilienwerbung im \u00f6ffentlichen Raum \/ HDA \u2013 Haus der Architektur Graz"},"content":{"rendered":"\n<p><strong>22.09. \u2013 30.10. 2022<\/strong><\/p>\n\n\n\n<p>Large-scale real estate advertising in public spaces can fundamentally change the perception of entire squares and streets. However, it is often the buildings themselves, which are under construction or being renovated, that are shown on the large-scale banners on the scaffolding.<\/p>\n\n\n\n<p>The exhibition \u201cConcealment and Promise\u201d investigates the phenomenon of real estate advertising in public space. Photographs by the photographer Hans Georg Esch of posters from different parts of the world are juxtaposed with texts by Reinier de Graaf, AMO\/OMA, image analyzes by the graphic designer Rosa Nussbaum and an installation by the artist Sven Borger.<\/p>\n\n\n\n<p>The depictions promise the \u201cmost beautiful apartment\u201d or the \u201cideal city district\u201d. You can see happy people, lots of greenery and trees, fountains, children playing and relaxed seniors.<\/p>\n\n\n\n<p>Depictions with which the later social reality and design of the outdoor facilities often have little to do. The renderings make promises of an ideal world in which one would like to live. These illusions, contribute to the rising real estate prices, while larger and larger parts of the population can no longer afford this expensive new living space.<\/p>\n\n\n\n<p>The exhibition at HdA Graz deals with this discrepancy between appearance and reality.<\/p>\n\n\n\n<p><strong>Verh\u00fcllung und Verhei\u00dfung. Immobilienwerbung im \u00f6ffentlichen Raum<\/strong><br>22.09. \u2013 30.10. 2022<br>HDA \u2013 Haus der Architektur<br>Mariahilferstra\u00dfe 2, Graz<br><a href=\"https:\/\/hda-graz.at\/programm\/verhuellung-und-verheissung\">hda-graz.at<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>22.09. \u2013 30.10. 2022 Large-scale real estate advertising in public spaces can fundamentally change the perception of entire squares and streets. However, it is often the buildings themselves, which are under construction or being renovated, that are shown on the large-scale banners on the scaffolding. The exhibition \u201cConcealment and Promise\u201d investigates the phenomenon of real [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[228,288,77,78],"tags":[],"class_list":{"0":"post-40322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-architecture-building-en","7":"category-architecture","8":"category-gegenwartskultur-en","9":"category-graz-en"},"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verh\u00fcllung und Verhei\u00dfung. 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