{"id":55743,"date":"2026-03-19T09:37:00","date_gmt":"2026-03-19T09:37:00","guid":{"rendered":"https:\/\/www.creativeaustria.at\/?p=55743"},"modified":"2026-03-18T09:16:06","modified_gmt":"2026-03-18T09:16:06","slug":"edelweis-forever-volkskunde-museum-monatsschlossl-hellbrunn-salzburg","status":"publish","type":"post","link":"https:\/\/www.creativeaustria.at\/en\/2026\/03\/19\/edelweis-forever-volkskunde-museum-monatsschlossl-hellbrunn-salzburg\/","title":{"rendered":"Edelwei\u00df forever \/ Volkskunde Museum Monatsschl\u00f6ssl Hellbrunn, Salzburg"},"content":{"rendered":"\n<p><strong>18.04.2026 \u2013 01.11.2026<\/strong><\/p>\n\n\n\n<p>As early as the first half of the 20th century, Salzburg\u2019s landscape, music and traditional costume were being used for tourism marketing. Films such as *The Sound of Music* have shaped the region\u2019s image worldwide. The exhibition \u201cEdelweiss Forever\u201d explores these themes from three perspectives: through the film \u201cThe Sound of Music\u201d, through the von Trapp family, and through the development of Salzburg in the 1950s and 1960s. It complements the Sound of Music Salzburg attraction in Hellbrunn, which is set to open in 2026.<\/p>\n\n\n\n<p><strong>Edelwei\u00df forever<\/strong><br>18.04.2026 \u2013 01.11.2026<br>Volkskunde Museum<br>Monatsschl\u00f6ssl Hellbrunn<br>5020 Salzburg<br><a href=\"https:\/\/www.salzburgmuseum.at\/volkskundemuseum\">https:\/\/www.salzburgmuseum.at\/volkskundemuseum<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>18.04.2026 \u2013 01.11.2026 As early as the first half of the 20th century, Salzburg\u2019s landscape, music and traditional costume were being used for tourism marketing. Films such as *The Sound of Music* have shaped the region\u2019s image worldwide. The exhibition \u201cEdelweiss Forever\u201d explores these themes from three perspectives: through the film \u201cThe Sound of Music\u201d, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":55741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[80,301,303,77,282,298,227,283,285,226,340,352,79,343],"tags":[],"class_list":{"0":"post-55743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-7","8":"category-art-6","9":"category-art-3","10":"category-gegenwartskultur-en","11":"category-creative-regions-en","12":"category-current-3","13":"category-current-7","14":"category-current-6","15":"category-events-6-en","16":"category-events-7-en","17":"category-events-3-en","18":"category-media-art-visuals-graphics","19":"category-kreative-orte-en","20":"category-salzburg-en"},"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Edelwei\u00df forever \/ Volkskunde Museum Monatsschl\u00f6ssl Hellbrunn, Salzburg &#187; CREATIVE AUSTRIA \u2013 Contemporary Culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creativeaustria.at\/2026\/03\/19\/edelweiss-forever-volkskunde-museum-monatsschloessl-hellbrunn-salzburg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edelwei\u00df forever \/ Volkskunde Museum Monatsschl\u00f6ssl Hellbrunn, Salzburg &#187; CREATIVE AUSTRIA \u2013 Contemporary Culture\" \/>\n<meta property=\"og:description\" content=\"18.04.2026 \u2013 01.11.2026 As early as the first half of the 20th century, Salzburg\u2019s landscape, music and traditional costume were being used for tourism marketing. Films such as *The Sound of Music* have shaped the region\u2019s image worldwide. 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