{"id":55874,"date":"2026-03-30T11:57:28","date_gmt":"2026-03-30T11:57:28","guid":{"rendered":"https:\/\/www.creativeaustria.at\/?p=55874"},"modified":"2026-03-26T12:00:20","modified_gmt":"2026-03-26T12:00:20","slug":"hype-and-high-culture-75-years-of-the-vienna-festival-in-posters-mak-vienna","status":"publish","type":"post","link":"https:\/\/www.creativeaustria.at\/en\/2026\/03\/30\/hype-and-high-culture-75-years-of-the-vienna-festival-in-posters-mak-vienna\/","title":{"rendered":"HYPE AND HIGH CULTURE \u2013 75 Years of the Vienna Festival in Posters \/ MAK Vienna"},"content":{"rendered":"\n<p><strong>21.04.2026 \u2013 20.09.2026<\/strong><\/p>\n\n\n\n<p>The exhibition presents a selection of posters from the Vienna Festival and its most influential campaigns. Some of these posters subtly reflect the spirit of the times, whilst others immediately evoke memories for the city\u2019s residents: of unforgettable theatre scandals, heated debates \u2013 and, above all, of great artistic experiences. Controversial events in the city\u2019s social life, such as the occupation of the Arena in 1976, are echoed alongside iconic moments, such as the Falco opening concert in 1985. The poster chronicle illustrates the changing times and design languages, but above all the festival\u2019s own evolution towards its current form and visual identity. As part of the exhibition, the entire collection of the Festwochen poster archive is also being made digitally accessible for the first time: graphic experiments, visionary design drafts and legendary humorous campaigns.<\/p>\n\n\n\n<p><strong>HYPE AND HIGH CULTURE \u2013 75 Years of the Vienna Festival in Posters<\/strong><br>21.04.2026 \u2013 20.09.2026<br>Wien, MAK \u2013 Museum f\u00fcr angewandte Kunst<br>Stubenring 5<br>1010 Vienna<br><a href=\"http:\/\/www.mak.at\">www.mak.at<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>21.04.2026 \u2013 20.09.2026 The exhibition presents a selection of posters from the Vienna Festival and its most influential campaigns. Some of these posters subtly reflect the spirit of the times, whilst others immediately evoke memories for the city\u2019s residents: of unforgettable theatre scandals, heated debates \u2013 and, above all, of great artistic experiences. Controversial events [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":55872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[80,301,305,77,227,283,300,342,285,226,352,79,345],"tags":[],"class_list":{"0":"post-55874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-7","8":"category-art-6","9":"category-art-5","10":"category-gegenwartskultur-en","11":"category-current-7","12":"category-current-6","13":"category-current-5","14":"category-events-5-en","15":"category-events-6-en","16":"category-events-7-en","17":"category-media-art-visuals-graphics","18":"category-kreative-orte-en","19":"category-vienna"},"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HYPE AND HIGH CULTURE \u2013 75 Years of the Vienna Festival in Posters \/ MAK Vienna &#187; CREATIVE AUSTRIA \u2013 Contemporary Culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creativeaustria.at\/2026\/03\/30\/hype-und-hochkultur-75-jahre-wiener-festwochen-in-plakaten-mak-wien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HYPE AND HIGH CULTURE \u2013 75 Years of the Vienna Festival in Posters \/ MAK Vienna &#187; CREATIVE AUSTRIA \u2013 Contemporary Culture\" \/>\n<meta property=\"og:description\" content=\"21.04.2026 \u2013 20.09.2026 The exhibition presents a selection of posters from the Vienna Festival and its most influential campaigns. 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