Austrian Brand Stories / Designforum Steiermark, Graz


04.03. – 30.04.2022.

Background stories of Austrian cult brands.

Brands play a significant role in shaping the cultural environment. They are an integral part of the perceived aesthetics of everyday life. With their appearances, their positions and values, brands create bonds and affiliations. In the long term, they create cultural and national identity.

Austrian brands are part of the country’s self-image – just like sports, food, art and architecture.

The exhibition tells the brand stories of: Aida, Alma, Almdudler, Anker, Atomic, Bad Ischler, Felix, Jolly, KTM, MAM, Manner, Maresi, Mautner Markhof, Niemetz, ÖBB, Pago, Piatnik, Red Bull, Riess, Rupp, SAX, Schlumberger, Silhouette, Smart (JTI), Vöslauer and Zumtobel.

Austrian Brand Stories
04.03. – 30.04.2022
Designforum Steiermark
Andreas-Hofer-Platz 17
8010 Graz