
13.11.2026 – 05.12.2026
Two decades after studying together in Hartmut Esslinger’s ID² class at the University of Applied Arts Vienna, over forty graduates ask: What were we taught, what has stuck with us, and how has design changed over this period? The exhibition takes stock of the situation. At its heart lies the question: why study design now? The answers can be found on posters designed by the exhibitors – alongside numerous objects from their student days and beyond, grouped thematically according to contemporary practice, ranging from furniture and jewellery to food tech and the automotive industry. An interactive data visualisation shows where the class works today and how their paths have diverged. In the podcast corner, personal interviews with the alumni provide in-depth insights into their careers and their everyday lives as designers. Design is at a turning point: it no longer designs solely for people, but with a view to everyone affected by it, including living beings and the environment. KEEP IT SIMPLE creates a space for this dialogue, including in accompanying workshops where alumni, companies and the next generation work together.
Keep it Simple – Design Reflections
13.11.2026 – 05.12.2026
Designforum Wien
Museumsplatz 1
1070 Vienna
www.designforum.at










